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13

Aug

[Translate to English:] Dermokosmetik

Dermocosmetics and Cosmeceuticals

A certain trend has been visible in the cosmetics market for some years now: knowledge in the fields of dermatology and cosmetics is starting to overlap into an ever widening grey area between pharmaceutical and cosmetic care products. Terms like dermocosmetics, dermaceuticals and cosmeceuticals reveal that cosmetics is pushing its way into the field of pharmaceuticals for more profound reasons than just complying with legal demands for proof of effectiveness. The transitions between care, prevention and healing are smooth, and many substances are being used as both cosmetically and dermatologically active ingredients.

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30

Jul

Body is the new face

Body is the new face

The body is no longer taboo! Supported by the body positivity movement, the body has been elevated to an honourable position and a more holistic vision of beauty unfolds. Inspired by these new consumer aspirations, brands are gradually launched in this growing market.

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10

Jul

Sustainability

We seem to be taking unlimited growth for granted

1.7 – That is the calculated number of earths that would have been needed to meet the annual global demand for resources in 2017. Every year, the Global Footprint Network calculates the date by which humanity has exhausted nature’s budget for the year – this is the so-called “Earth Overshoot Day”, when we have used up all the resources that would have otherwise lasted us a whole year if we hadn’t consumed them faster than Earth can renew them.

1333 views

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29

Jun

Trademark Claim

Claim Support & Trademark Law

With so many cosmetic products out there on the market, everyone has to use special design, marketing tactics and clever advertising to gain the consumer’s attention. Advertising claims have a decisive influence on the buying behaviour of consumers. To protect the consumer, there are laws on what claims are allowed to be made and what not.

1427 views

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19

Jun

Antipollution

Anti-pollution in skin care

“Urban Aging Defence Serum”, “City Defence Crème”, “UV Plus Anti-Pollution Day Cream”…. Such claims on newly introduced care products show that the cosmetics industry is responding to the increasing level of air pollution and its negative impact on skin.

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