“Urban Aging Defence Serum”, “City Defence Crème”, “UV Plus Anti-Pollution Day Cream”…. Such claims on newly introduced care products show that the cosmetics industry is responding to the increasing level of air pollution and its negative impact on skin.
The K-Beauty world has a flair for creating unique terms to describe a covetable complexion. Perhaps the most famous of these is the “Chok Chok” effect. “Chok Chok” pretty much describes the way the skin looks after a SPA treatment: clean, dewy-fresh, intensely hydrated, and plump.
In this 4th and final part of our K-Beauty blog series we will explain the elegance behind this trend and, once you know the secrets, we are quite convinced you will be motivated to develop your own K-Beauty-inspired care products to achieve the “Chok Chok” effect. We will then finish the series with a quick glance at the successful cushion technology.
In Korea, women attach more importance to skin care than they do to make-up. They have high standards and prefer to use innovative, skin-friendly products that contain natural and effective ingredients. Their elaborate skin care routine is more of a daily ritual, deeply rooted in the Korean culture.
Korea is considered the forerunner of the beauty industry. Thorough face and body care is an integral part of many women’s and, increasingly, men’s daily lives. A uniform complexion with perfect, taut skin is a core beauty ideal in Korea and cosmetics are therefore abundant in the country. What are the factors behind the success of K-Beauty?
As we observe the cosmetics market, we can’t fail to notice Korea and its strong influence on the beauty industry. The presence of Korean care products is revolutionizing our European beauty market. Why is K-Beauty so successful and how can you, the cosmetics producer, use this trend as inspiration for developing new products? Let us venture eastward together and discover the universe of Korean cosmetics.