“Exclusivity, quality, reliability, seriousness and international renown”. These are the positive values associated with Switzerland worldwide. Swissness is a huge trend and many cosmetics manufacturers are using this designation of origin as a sustainable positioning and image-boosting strategy on the most competitive global markets. The “Swissness” legislation strengthens the protection of the designation “Switzerland" and the Swiss Cross.
The topic of sustainability has long since reached the ultimate consumer: bloggers everywhere are joining the sustainability movement and helping to establish it as a modern attitude towards life. Sustainability implies a lot more than eco friendliness. Sustainability is a long-term balancing of social, economic and ecological priorities, and is not exclusively for the goal of economic progress.
“Exclusivity, quality, reliability, seriousness and international recognition” – the entire world associates these positive values with Switzerland. Swissness is a big trend and many cosmetics manufacturers use this designation of origin as a sustainable positioning and profiling strategy on the intensely competitive world markets. But what has to be considered when labelling a product with a symbol that refers to Switzerland?