As reported by Mintel, the increasing pressure to look beautiful while taking selfies is one of the forces driving the constant growth of value that the cosmetic industry has enjoyed over the last few years. This kind of photography focuses on areas of the face that require rigorous care and make up. Therefore, representatives of the „selfie generation” are in ceaseless pursuit of a flawless and artfully styled image that makes them selfie-ready at any moment.
Digitalization and technological revolutions are changing the structures of the cosmetics market and are breaking down the entry barriers for new market players. The demands and expectations of the networked consumers – namely to obtain fast, definite and visible results – are real challenges for brands. We take a look at the latest trends in “networked cosmetics” and “beauty tech”.
It has been known since the 19th century that an apple a day can truly work wonders (1). This is because apples have a high content of fibre, flavonoids and polyphenols, which help our body to combat oxidative stress and stimulate metabolism. Furthermore, they contain countless organic substances such as vitamins (C, A, B1, B2, B3, B6, E), minerals and trace elements that strengthen the immune system. That makes the apple a superfruit, and so one of the true superfoods.
The consumer these days finds himself in a dense jungle of seals of natural cosmetics. As of 2016/2017, we now also have ISO 16128 as an international standard in natural cosmetics. ISO 16128 increases transparency above all for the manufacturers of cosmetic products. To this day, there is still no legal definition of what the words “natural” or “biological” even signify in the context of cosmetics.
Sustainability has long since ceased to be a temporary trend. In times in which consumers are looking for natural formulations and demand a respectful approach to nature, this topic is becoming more and more important and is developing into a key differentiator for cosmetic brands.