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Eye care – for the perfect look!



Cosmetic Care for the eye area

The eyes are the window to the soul - they reveal the mood, the vitality and even the age of the person to whom they belong. The skin around the eyes is particularly delicate, being around 4 times thinner than the rest of the facial skin. Because the area around the eyes produces less sebum, the eye area develops dryness lines faster than the rest of the face. All the expressions we make, all the squinting, rubbing and scrunching of the eyes we do during the day puts extra stress on the skin in this area. The eye area also counts as one of the 'sun decks' of the body. This vivid metaphor reflects the fact that it is permanently exposed to all kinds of weathering forces. So, it is no surprise that the marks of time are most obvious around the eyes.

Even in full facial care, the eye area is given special importance. Many cosmetic lines include a dedicated product for the eye area, adapted optimally to the needs of the skin around the eyes.

The cosmetic requirements for such products are tough, and the efficacy profiles are relatively complex compared to those of face care in general.

Requirements for the eye area 

There is one thing that every eye care product must do: it must moisturize. The much thinner skin around the eyes lacks subcutaneous fat tissue, which is why it is barely capable of storing moisture (1). This is one reason why the skin around the eyes is so predisposed to dryness and the formation of wrinkles. Accordingly, good eye care should help to improve the moisture content of this area of thin skin and to maintain its elasticity.

Most users of eye care products apply them to reduce those first wrinkles as they appear. The range of antiaging eye care products is accordingly very broad.

Other challenges that modern eye creams have to address are dark eye circles, swollen eye bags and crows' feet. The main factors that, all together, contribute to the eye area's appearance and to the visibility of blemishes include, among others, the thickness of the epidermis, the condition of the extracellular matrix and thus the presence of wrinkles, the deposition of melanin and other discolouring physiological pigments, and skin reddening.

These cosmetic challenges can be addressed either with active ingredients or with functional raw materials. While active ingredients can take care of the very causes of dark skin discolorations over the long term, suitable functional pigments can be used to achieve optical effects with immediate results. Regardless of what the product is, modern sophisticated cosmetics are expected to provide a lasting, sustainable, yet also immediate effect.


Eye gel or eye cream?

There are many different products that provide all kinds of care for the eyes, where the most common are eye creams or eye gels. The water-rich eye gels are often effectively free of lipid components, while eye creams tend to be richer.

The light gels can be optimally loaded with moisturizing actives, are usually cooling, and are gentle on the eye area because they exert no stressful forces on the skin when applied (2). Thanks to the typical cooling effect, eye gels make the skin around the eyes look fresher and younger and have a de-swelling and vitalizing effect (3).

Eye creams are offered as both O/W and W/O emulsions, where the highly spreadable oils popularly used for their easy spread should be avoided when it comes to eye care, because they can easily cause irritation to the conjunctiva. That means low-spreading oils need to be used for eye creams.

Emulsifier-free formulations are recommended for skin that is very highly sensitive. This category includes emulsions stabilized with thickeners only, or water-free oleogels. The advantage of the latter is that they can be used a priori without preservatives. A sound instrument-assisted skin diagnosis helps to find the necessary application quantities and active ingredients.


Exercise, diet and rest

In addition to targeted eye care in the form of gels, creams or eye masks, it is recommended to treat the eyes to regular breaks, during which they can restore their energy. This could include for example suitable eye gymnastics, temperature stimulation, or avoiding prolonged stresses like staring at a screen.

It's no secret, either, that athletic and health-conscious people less often suffer from things like eye bags, eye rings, swollen eyelids, or connective tissue disorders.




Claudia Dür

Social Media Manager

Stories - Nature - Movement. These three words have the greatest meaning in my life.

As a passionate communicator, I am responsible for social media at IMPAG. In addition, I write various contents for our communication activities in the area of personal care. I love stories, constructive exchange, open discussions and teamwork. In my spare time you meet me and my family always in motion, be it biking, climbing and hiking in the mountains or surfing in the waves of the Atlantic.

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