In the cosmetics industry, we are used to seeing one trend give way to the next. However, the sustainability and naturalness trend is proving persistent, and has even grown over the recent years out of its niche to become a megatrend that is here to stay. The conscious selection of raw materials in consideration of environmental and ethical criteria is becoming increasingly important even for manufacturers of conventional cosmetics.
Sustainability has long since become more than a temporary trend. Globally, we are seeing growing ecological awareness and, even in cosmetics, consumers are looking for natural formulations and demanding that producers treat nature with respect. The topic of sustainability is becoming an increasingly important one and is developing into a major differentiation point for cosmetic brands.
Palm oil is once again coming under heavy criticism. The most widely used oil in the world, palm oil is present in all kinds of consumer products – from margarine to ready-made foods, candy, cosmetics, and detergents. But what makes palm oil so appealing for use in cosmetics? Should we be looking for alternatives to meet the ceaselessly growing global demand for oils, or is it enough to pay careful attention to the origin of the palm oil we use?
The premium cosmetics market is one of the top markets in Switzerland that remains relatively stable, even during an economic crisis. After all, being beautiful is in, and so is being in the luxury cosmetics sector. Complimentary to this, the desire for a healthy, eco-friendly and sustainable lifestyle is becoming increasingly important to everyone. The commercial demands for luxury in today’s society are also satisfied with ecological and ethical correctness.
Sustainability has long since ceased to be a temporary trend. In times in which consumers are looking for natural formulations and demand a respectful approach to nature, this topic is becoming more and more important and is developing into a key differentiator for cosmetic brands.