The wellness trend is a clear sign that many people have recognized the importance of taking time to recuperate. Using luxurious cosmetic products offers consumers an easy way to recover at home from the stressful routine, to put in some resting time, to pamper themselves, and to relax.
The body is no longer taboo! Supported by the body positivity movement, the body has been elevated to an honourable position and a more holistic vision of beauty unfolds. Inspired by these new consumer aspirations, brands are gradually launched in this growing market.