Sometimes, tension and stress literally get under our skin. Elevated stress levels can make our skin look worse because there is a sensitive relationship between the skin and health.
The K-Beauty world has a flair for creating unique terms to describe a covetable complexion. Perhaps the most famous of these is the “Chok Chok” effect. “Chok Chok” pretty much describes the way the skin looks after a SPA treatment: clean, dewy-fresh, intensely hydrated, and plump.
In this 4th and final part of our K-Beauty blog series we will explain the elegance behind this trend and, once you know the secrets, we are quite convinced you will be motivated to develop your own K-Beauty-inspired care products to achieve the “Chok Chok” effect. We will then finish the series with a quick glance at the successful cushion technology.
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