You will finde useful background information in the IMPAG Blog reports.

Blog

Get inspired by us!

Blog Tag: k-beauty

14

May

[Translate to English:] Korean Beauty

K-Beauty – Part 4: The “Chok Chok” effect and success of the cushion

The K-Beauty world has a flair for creating unique terms to describe a covetable complexion. Perhaps the most famous of these is the “Chok Chok” effect. “Chok Chok” pretty much describes the way the skin looks after a SPA treatment: clean, dewy-fresh, intensely hydrated, and plump.

In this 4th and final part of our K-Beauty blog series we will explain the elegance behind this trend and, once you know the secrets, we are quite convinced you will be motivated to develop your own K-Beauty-inspired care products to achieve the “Chok Chok” effect. We will then finish the series with a quick glance at the successful cushion technology.

2794 views

0 comments

4

May

K-Beauty – Part 3: Layering – “more is better”

In Korea, women attach more importance to skin care than they do to make-up. They have high standards and prefer to use innovative, skin-friendly products that contain natural and effective ingredients. Their elaborate skin care routine is more of a daily ritual, deeply rooted in the Korean culture.

1987 views

0 comments

27

Apr

K-Beauty

K-Beauty – Part 2: Key factors behind the success of Korean cosmetics

Korea is considered the forerunner of the beauty industry. Thorough face and body care is an integral part of many women’s and, increasingly, men’s daily lives. A uniform complexion with perfect, taut skin is a core beauty ideal in Korea and cosmetics are therefore abundant in the country. What are the factors behind the success of K-Beauty?

2627 views

0 comments

20

Apr

K-Beauty

K-Beauty - Part 1: Trends from South Korea

As we observe the cosmetics market, we can’t fail to notice Korea and its strong influence on the beauty industry. The presence of Korean care products is revolutionizing our European beauty market. Why is K-Beauty so successful and how can you, the cosmetics producer, use this trend as inspiration for developing new products? Let us venture eastward together and discover the universe of Korean cosmetics.

3392 views

0 comments

Contact us

IMPAG Group
Communications

Raffelstrasse 12
8045 Zürich
Switzerland

Phone: +41 43 499 25 00
 

Email