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Blog Tag: swissness

6

Feb

Swissness legislation

Swissness – Legislation

“Exclusivity, quality, reliability, seriousness and international renown”. These are the positive values associated with Switzerland worldwide. Swissness is a huge trend and many cosmetics manufacturers are using this designation of origin as a sustainable positioning and image-boosting strategy on the most competitive global markets. The “Swissness” legislation strengthens the protection of the designation “Switzerland" and the Swiss Cross.

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9

Jan

Image of Swiss Cosmetics

Swissness: Small country – Big image

“Exclusivity, quality, reliability, seriousness and international recognition” – the entire world associates these positive values with Switzerland. Swissness is a big trend and many cosmetics manufacturers use this designation of origin as a sustainable positioning and profiling strategy on the intensely competitive world markets. But what has to be considered when labelling a product with a symbol that refers to Switzerland?

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