Healthy, gleaming hair is regarded as graceful and seductive and is a beauty dream of many women. It is therefore little wonder that women, and increasingly also men, are constantly on the lookout for the perfect care that makes their hair even glossier, shinier and more beautiful than ever.
Hair care is a part of our daily care routine and an important field of cosmetics. Beautiful hair is one of man's natural adornments and stands for attractiveness, beauty and health. Hair performs no vital functions, but it is a sign of individualism and is one of the most important non-verbal forms of communication. Hair can, for example, express socially desirable features of one's personality and leave a lasting impression on others, who will then form their own conclusions about our character, our attitudes and our state of health.