Sensitive skin is not uncommon, many people are affected by it and the causes are diverse. Depending on the survey, 40 to 50% of those questioned say they suffer from sensitive or delicate skin. The use of cleansing or cleaning products, sunlight, heat and cold, but also incorrect skin care, make these people aware of their sensitive skin. But what exactly is sensitive skin and why does it tend to overreact so quickly?
In cosmetics, like in phone technology, less is often more. A recent simplicity trend has been gaining popularity, and the ingredients in cosmetics are now going the way of buttons on smartphones. It started with claims of what the product does NOT contain, for example silicones and parabens in creams or aluminium salts in deodorants. Many people these days want simple, honest products.