As we observe the cosmetics market, we can’t fail to notice Korea and its strong influence on the beauty industry. The presence of Korean care products is revolutionizing our European beauty market. Why is K-Beauty so successful and how can you, the cosmetics producer, use this trend as inspiration for developing new products? Let us venture eastward together and discover the universe of Korean cosmetics.
The cosmetics industry has a growing interest in the latest scientific findings on the skin microbiome and is developing the first products to address it. Some include active ingredients that support the activity and reproduction of beneficial bacteria while others include ingredients designed to be activated by the bacteria on the skin.
The symbiotic relationship between bacteria and humans has been a subject of intense discussion for many years now. Scientists have long been investigating in medical studies how the microorganisms living in and on the human body affect our health. They influence our digestion, for example, but they also influence the function and appearance of our skin, making the bacterial skin flora a subject of great interest in itself.
The topic of sustainability has long since reached the ultimate consumer: bloggers everywhere are joining the sustainability movement and helping to establish it as a modern attitude towards life. Sustainability implies a lot more than eco friendliness. Sustainability is a long-term balancing of social, economic and ecological priorities, and is not exclusively for the goal of economic progress.
“Exclusivity, quality, reliability, seriousness and international recognition” – the entire world associates these positive values with Switzerland. Swissness is a big trend and many cosmetics manufacturers use this designation of origin as a sustainable positioning and profiling strategy on the intensely competitive world markets. But what has to be considered when labelling a product with a symbol that refers to Switzerland?