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29

Jun

Trademark Claim

Claim Support & Trademark Law

With so many cosmetic products out there on the market, everyone has to use special design, marketing tactics and clever advertising to gain the consumer’s attention. Advertising claims have a decisive influence on the buying behaviour of consumers. To protect the consumer, there are laws on what claims are allowed to be made and what not.

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19

Jun

Antipollution

Anti-pollution in skin care

“Urban Aging Defence Serum”, “City Defence Crème”, “UV Plus Anti-Pollution Day Cream”…. Such claims on newly introduced care products show that the cosmetics industry is responding to the increasing level of air pollution and its negative impact on skin.

1927 views

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14

May

[Translate to English:] Korean Beauty

K-Beauty – Part 4: The “Chok Chok” effect and success of the cushion

The K-Beauty world has a flair for creating unique terms to describe a covetable complexion. Perhaps the most famous of these is the “Chok Chok” effect. “Chok Chok” pretty much describes the way the skin looks after a SPA treatment: clean, dewy-fresh, intensely hydrated, and plump.

In this 4th and final part of our K-Beauty blog series we will explain the elegance behind this trend and, once you know the secrets, we are quite convinced you will be motivated to develop your own K-Beauty-inspired care products to achieve the “Chok Chok” effect. We will then finish the series with a quick glance at the successful cushion technology.

1601 views

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4

May

K-Beauty – Part 3: Layering – “more is better”

In Korea, women attach more importance to skin care than they do to make-up. They have high standards and prefer to use innovative, skin-friendly products that contain natural and effective ingredients. Their elaborate skin care routine is more of a daily ritual, deeply rooted in the Korean culture.

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27

Apr

Pink and animals

K-Beauty – Part 2: Key factors behind the success of Korean cosmetics

Korea is considered the forerunner of the beauty industry. Thorough face and body care is an integral part of many women’s and, increasingly, men’s daily lives. A uniform complexion with perfect, taut skin is a core beauty ideal in Korea and cosmetics are therefore abundant in the country. What are the factors behind the success of K-Beauty?

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