In Korea, women attach more importance to skin care than they do to make-up. They have high standards and prefer to use innovative, skin-friendly products that contain natural and effective ingredients. Their elaborate skin care routine is more of a daily ritual, deeply rooted in the Korean culture.
Korea is considered the forerunner of the beauty industry. Thorough face and body care is an integral part of many women’s and, increasingly, men’s daily lives. A uniform complexion with perfect, taut skin is a core beauty ideal in Korea and cosmetics are therefore abundant in the country. What are the factors behind the success of K-Beauty?
As we observe the cosmetics market, we can’t fail to notice Korea and its strong influence on the beauty industry. The presence of Korean care products is revolutionizing our European beauty market. Why is K-Beauty so successful and how can you, the cosmetics producer, use this trend as inspiration for developing new products? Let us venture eastward together and discover the universe of Korean cosmetics.
The cosmetics industry has a growing interest in the latest scientific findings on the skin microbiome and is developing the first products to address it. Some include active ingredients that support the activity and reproduction of beneficial bacteria while others include ingredients designed to be activated by the bacteria on the skin.
The symbiotic relationship between bacteria and humans has been a subject of intense discussion for many years now. Scientists have long been investigating in medical studies how the microorganisms living in and on the human body affect our health. They influence our digestion, for example, but they also influence the function and appearance of our skin, making the bacterial skin flora a subject of great interest in itself.