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20

Aug

Trend of Solid Cosmetics

Solid Cosmetics

In the cosmetics industry, we are used to seeing one trend give way to the next. However, the sustainability and naturalness trend is proving persistent, and has even grown over the recent years out of its niche to become a megatrend that is here to stay. The conscious selection of raw materials in consideration of environmental and ethical criteria is becoming increasingly important even for manufacturers of conventional cosmetics. 

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9

Jul

cosmetic trends and COVID-19

How is COVID-19 changing trends in the cosmetic industry?

The cosmetic industry plays a vital part during the pandemic, delivering basic personal care and hygiene products, hand sanitizers, thus supporting our wellbeing. At the same time the current situation has made consumers rethink their opinions and needs with regards to care products. 

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9

Jun

Trend Clean Beauty

Clean Beauty – Where is this trend coming from?

Korean (K-Beauty), German (G-Beauty), and Australian brands have been all the rage in the U.S. in recent years. Consumers see them as reliable, compatible with the skin, and safe (or at least safer than others). They could even be the reason behind a trend that is already well established in the U.S. but has also been gaining popularity in Germany over the last year: Clean Beauty. 

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15

May

Label for Natural Cosmetics

ECOCERT and COSMOS labels – The standard for organic and natural cosmetics

Skincare cosmetics, including organic and natural ones, have become one of the major parts of the entire cosmetic market. Consumers analyze symbols displayed on product labels, seeking confirmation that the cosmetic products they buy are organic or natural. This need is met by various certification organizations. 

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9

Apr

How much do we need?

Less is more – how much do we need?

In cosmetics, like in phone technology, less is often more. A recent simplicity trend has been gaining popularity, and the ingredients in cosmetics are now going the way of buttons on smartphones. 
It started with claims of what the product does NOT contain, for example silicones and parabens in creams or aluminium salts in deodorants. Many people these days want simple, honest products.  

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