Hair care is a part of our daily care routine and an important field of cosmetics. Beautiful hair is one of man's natural adornments and stands for attractiveness, beauty and health. Hair performs no vital functions, but it is a sign of individualism and is one of the most important non-verbal forms of communication. Hair can, for example, express socially desirable features of one's personality and leave a lasting impression on others, who will then form their own conclusions about our character, our attitudes and our state of health.
The wellness trend is a clear sign that many people have recognized the importance of taking time to recuperate. Using luxurious cosmetic products offers consumers an easy way to recover at home from the stressful routine, to put in some resting time, to pamper themselves, and to relax.
The worldwide wellness trend is one of the most important drivers of the Personal care market. Wellness is indeed more than just a trend; reflected in almost all areas of life, wellness is an attitude towards life that is meant to nourish the body and mind. The point is to be good to oneself – to reinvigorate, recharge one’s batteries, take some time out and enjoy the good things in life.
The eyes are the window to the soul – they reveal the mood, the vitality and even the age of the person to whom they belong. The skin around the eyes is particularly delicate, being around 4 times thinner than the rest of the facial skin.
Public perception and condemnation of plastic waste in oceans, rivers and nature has heightened dramatically in recent years. The origin of plastic wastes in nature is highly diverse, and not primarily attributable to cosmetics. Nevertheless, cosmetics are also under heavy scrutiny.