Logo
Plant Power Plant Power
Written by Team Food
24.02.2021

Plant Power

Contact person

Plant Power

Tamara Strebel

Senior Sales & Product Manager

IMPAG AG

+41 43 499 25 65E-mail LinkedIn

From Trend to Lifestyle – while veganism was still a rather unconventional lifestyle a few years ago, nearly everyone these days knows at least what constitutes a vegan or vegetarian diet. 

What moves modern consumers to rethink their eating habits and to reduce their consumption of animal products? And how can you, the food producer, respond to that?

We want to make this trend tangible for you with our Plant Power concept. 

Based on market and consumer analyses, we reveal possibilities for how you can respond to the demands of modern consumers and how you can develop relevant products that fit the Plant Power trend. 

In the categories of baked goods, meat alternatives, and dairy alternatives, we present solutions by which you can overcome the challenges involved in developing vegan products. 

Are you interested in being inspired by our Plant Power concept, and would like to develop next generation foods? We will be happy to present the concept to you in person or by videoconference. 

 

 

Plant-based diet

 

Why are modern consumers rethinking their eating habits? ...

The trend towards a diet based mainly on plant foods is slowly but surely changing the food culture of our society. Plants are coming more into the spotlight of our diets, and we can assume that plant-based products will continue to gain even more popularity into the future.

One of the characterizing factors is the prioritization. Unlike vegetarianism or veganism, plant-based diets don’t focus on abstinence, but instead on abundance. In other words, rather than avoiding meat or fish entirely, they focus on the diversity of options that a plant-based diet has to offer.

 

What is moving them to reduce their consumption of animal products? ...

The concept of the plant-based diet also tackles societally relevant questions such as factory farming or the health consequences of excessive meat consumption, as well as zeitgeist trends like healthness and the perfect “glow from within”, food-porn in social media, and simply the delight in creative cooking and indulgence.

Vegetarians and vegans, as well as the rapidly increasing number of flexitarians, are driving up the market relevance of plant-based products. The demand for vegetables and plant-based products is continually growing.

 

And what opportunities does this present for food producers?

Yet, studies show that consumers are somewhat critical when it comes to the taste, texture, and nutritional value of plant-based products.

For producers, the trend towards a plant-based diet offers big opportunities, but also brings corresponding challenges with it in terms of taste, texture, and nutritional profile.

 

 

Die Welt der Alternativen

 

Meat alternatives

In addition to the protein sources already consumed for centuries in Asia, such as tofu, tempeh, or seitan, the European market is seeing an increase in products with texturized proteins, which come extremely close to the typical structure of meat.

These products are usually produced by wet or dry extrusion from deoiled soy flour, soy protein concentrates, or wheat gluten.

In order to achieve high consumer acceptance, plant-based meat alternatives must have the right sensorial quality, flavour, juiciness, and chewing consistency. Consumers furthermore expect them to offer physiological advantages with as high nutritional value as possible.

 

Bakery products without animal ingredients

In the last five years, the baked goods sector has introduced more and more products under a vegan claim.

But, how can cookies or cakes taste good if the butter is missing? And what do you do for binding and volume if you can’t use eggs?

Many different raw materials are suitable for vegan recipes that create baked goods with the characteristics that consumers love and cherish.

 

Dairy alternatives

Dairy products are excellent sources of many essential nutrients like calcium, proteins, and fat-soluble vitamins.

In addition to the trend towards a plant-based diet, the increasing incidence of allergies and lactose intolerance has caused a boom in plant-based alternatives to dairy products like yoghurt, cheese, and milk. Plant-based dairy alternatives have thus gained importance in all of Europe.

When producing dairy alternatives, the task and challenge is to recreate the unique combination of important nutrients and their special functional properties.

 

 

Get in touch


With our PLANT POWER concept, we have taken up the trend towards plant-based diets for you, and reveal ways in which you can respond to this as a food producer. Are you interested in being inspired by our Plant Power concept, and would like to develop next generation foods? We will be happy to present the concept to you in person or by videoconference.

You can contact us by phone at  +41 43 499 25 00 – ask for Business Unit Nutrition & Health.

To make an appointment or get more information, you can also reach us by telephone on +41 43 499 25 00.
 

Or send us an e-mail

You might also be interested in

05.02.2020

Soluble pea protein

Vegetable protein is trendy and so is indulgence: The new EMPRO® E86 F30 with optimized mouthfeel.

04.08.2020

The power of spelt!

Spelt products are enjoying increasing popularity because they are very healthy and have many technological and trend advantages.

More from the Food world of IMPAG

Food – Trend concept

Better for you

We have put together a special selection of products from our portfolio suitable for reducing or enriching specific ingredients in your products that will reflect well in your Nutri-Score rating.

Food – Trend concept

Plant Power

We have taken up the trend towards plant-based diets for you, and reveal ways in which you can respond to this as a food producer.

Food

Nutri-Score Optimiser

Explore our Nutri-Score Optimiser or contact your personal Food contact directly for the nutritional optimisation of your products.

Off to practice!

Iara from our Communications team tried out the fascinating citrus fiber from our Food team. We captured the experience with a photo shoot and video for our social media channels and website.

Discover here how we encourage people, develop talent and provide opportunities for personal and professional growth.