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Nutrition & Health


Avalanche™ – white without titanium dioxide

Achieving a bright white colour without using titanium dioxide has always been a challenge. Titanium dioxide is brilliantly white and practically inert, meaning most alternative solutions have always come with a certain compromise, or are only suitable for specific applications.

Now, the laws are changing: Based on the current state of research, the EFSA is reclassifying titanium E 171 and cannot rule out a harmful effect on health. According to reports from SRF, we can assume that the Swiss Federal Food Safety and Veterinary Office (BLV) will respond by banning it by the end of the year.

With Avalanche™, our partner Sensient Technologies has brought out “the new white”. The innovative Avalanche™ range is a comprehensive portfolio of diverse, application-specific alternatives to titanium dioxide. The Avalanche™ range offers strong covering power or lightening effects, which have proven successful in a series of applications such as sweets, instant drinks, sauces, and animal food.

Watch Sensient Webinar now (Recording)

Our food technologists will be happy to help you determine the optimum product from the AvalancheTM series and to help prepare the ingredients lists of your products for the coming set of laws.

Order free samples

Avalanche™ available at IMPAG AG