Needs-based Conditioners – Inspired by life
Based on a study on hair conditioning, BASF presents a new formulation concept: “Needs-based Conditioners”.
Exclusive study data and a validated typology system allow insight into the emotional and functional needs of six consumer archetypes. The new formulation concept utilizes the personality characteristics of various consumer archetypes and their emotional needs and translates these needs into innovative conditioning products.
We will gladly send you the complete concepts upon request.