Logo

Personal Care

Solution-oriented, sustainable and innovative! With focus on consumer trends and specific industrial needs, we supply you with high quality raw materials and actives for the personal care industry and advise you on how to use them.

Contact us

IMPAG AG
Personal and Home Care

Patrick Gruber
Räffelstrasse 12
8045 Zürich, Switzerland

Hair conditioner

 

Needs-based Conditioners – Inspired by life
Based on a study on hair conditioning, BASF presents a new formulation concept: “Needs-based Conditioners”.

Exclusive study data and a validated typology system allow insight into the emotional and functional needs of six consumer archetypes.  The new formulation concept utilizes the personality characteristics of various consumer archetypes and their emotional needs and translates these needs into innovative conditioning products.

We will gladly send you the complete concepts upon request.

 

Hair conditioner

NEWS