Personal Care

Solution-oriented, sustainable and innovative! With focus on consumer trends and specific industrial needs, we supply you with high quality raw materials and actives for the personal care industry and advise you on how to use them.

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Personal and Home Care

Patrick Gruber
Räffelstrasse 12
8045 Zürich, Switzerland

Shower Gel and Shampoo


Save your Tears for Another Day: Proven “Tear-Free” Cleansing Formulations

This concept covers a collection of formulas with examples for various cleansing products that satisfy the “no tears” claim. It also includes a brief market overview as well as interesting tips on mild surfactants.

Pimp your shower with a dash of BASF pigments
Special effect pigments create glamorous effects during and after the shower and turn an ordinary shower formulation into a sensational product. Be inspired by our wide range of effect pigments and suitable formulas!

How Proteins Protect and Care
Protein hydrolysates have many positive characteristics and are very versatile in use. Here, you will find information on the advantages and on the application and claim possibilities of proteins in hair and skin care formulations.

Body Wash: Tailor Made Body Wash Concepts
Be inspired by tailored shower concepts for baby, teenage, mother, men’s, women’s and senior care. Fitting products and formulas are presented to suit the skin characteristics and care needs of each respective target group.

EU Ecolabel for Liquid Soaps, Shampoos and Hair Conditioners
This concept offers information on criteria for the EU Ecolabel as well as a positive list of all BASF raw materials for rinse-off products and EU Ecolabel compliant model formulas.

We will gladly send you the complete concepts upon request.


Shower and Shampoo