Do it your Way: Personal Care Wipes of Tomorrow
After an extensive market analysis (market data, key claims, diversification, segmentation), you will find in this concept wet wipe claims, concepts, formulations and information on the corresponding products.
„Make Your Choice“ Formulating WET WIPES with alternatives for..
The “free-from” trend is as strong in the “wet wipes” segment as anywhere else. Presented here are products that make good alternatives to mineral oil, silicone, EO derivatives and SLES for wet wipes formulations, plus suitable model formulas.
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