Sustainability has long since ceased to be a temporary trend. In times in which consumers are looking for natural formulations and demand a respectful approach to nature, this topic is becoming more and more important and is developing into a key differentiator for cosmetic brands.
Health risks, increased poverty, endangered species and sites... There are many examples of the effects of global warming. Modern consumers are increasingly aware of the environmental impact of their consumption, and are looking for ways to reduce their waste and consumption in all areas of their daily lives. Consumers are also becoming increasingly expectant of brands to show the same level of commitment towards eco-responsibility, and the demands are rising all the time.
1.7 – That is the calculated number of earths that would have been needed to meet the annual global demand for resources in 2017. Every year, the Global Footprint Network calculates the date by which humanity has exhausted nature’s budget for the year – this is the so-called “Earth Overshoot Day”, when we have used up all the resources that would have otherwise lasted us a whole year if we hadn’t consumed them faster than Earth can renew them.