Digitalization and technological revolutions are changing the structures of the cosmetics market and are breaking down the entry barriers for new market players. The demands and expectations of the networked consumers – namely to obtain fast, definite and visible results – are real challenges for brands. We take a look at the latest trends in “networked cosmetics” and “beauty tech”.
Beauty is no longer all about shape, colour, gender or age! With the emergence of new representations of beauty, brands need to evolve and develop their product ranges towards a representation more in line with the diversity of today's society, towards a plural and inclusive beauty. Let's explore this trend together!