Skincare cosmetics, including organic and natural ones, have become one of the major parts of the entire cosmetic market. Consumers analyze symbols displayed on product labels, seeking confirmation that the cosmetic products they buy are organic or natural. This need is met by various certification organizations.
Products containing CBD are currently a big trend. As more and more providers jump on the bandwagon, more and more CBD products are appearing on the market. CBD is currently found not only in cosmetics, but also in foods, dietary supplements, tobacco substitutes, pharmaceuticals, or even pure as a raw material for no specified use.
The consumer these days finds himself in a dense jungle of seals of natural cosmetics. As of 2016/2017, we now also have ISO 16128 as an international standard in natural cosmetics. ISO 16128 increases transparency above all for the manufacturers of cosmetic products. To this day, there is still no legal definition of what the words “natural” or “biological” even signify in the context of cosmetics.
Public perception and condemnation of plastic waste in oceans, rivers and nature has heightened dramatically in recent years. The origin of plastic wastes in nature is highly diverse, and not primarily attributable to cosmetics. Nevertheless, cosmetics are also under heavy scrutiny.
With so many cosmetic products out there on the market, everyone has to use special design, marketing tactics and clever advertising to gain the consumer’s attention. Advertising claims have a decisive influence on the buying behaviour of consumers. To protect the consumer, there are laws on what claims are allowed to be made and what not.