Sensitive skin is not uncommon, many people are affected by it and the causes are diverse. Depending on the survey, 40 to 50% of those questioned say they suffer from sensitive or delicate skin. The use of cleansing or cleaning products, sunlight, heat and cold, but also incorrect skin care, make these people aware of their sensitive skin. But what exactly is sensitive skin and why does it tend to overreact so quickly?
Once a taboo subject, feminine intimate care is getting easier to talk about and is also coming more into the focus of cosmetic brands. Women are becoming more attentive and open about matters of the “intimate area”, such as pelvic floor health and vaginal balance. Current products range from well-known intimate wash lotions and intimate deodorants to accessories for effective pelvic floor muscle training and anti-aging care. According to WGSN Beauty, the market is set to grow to a value of 33 billion euros by 2026.
In the cosmetics industry, we are used to seeing one trend give way to the next. However, the sustainability and naturalness trend is proving persistent, and has even grown over the recent years out of its niche to become a megatrend that is here to stay. The conscious selection of raw materials in consideration of environmental and ethical criteria is becoming increasingly important even for manufacturers of conventional cosmetics.