Trends in the cosmetics industry have been evolving from ‘green’ to ‘clean’ to ‘conscious’ beauty. All this poses new challenges for cosmetics brands. The global pandemic has raised the bar when it comes to skin health and effective skincare standards.
He, she, they... all the same. Gender-neutral cosmetic products in the bathroom are on the rise, and rightly so. They are tailored to the respective needs of the skin, and not to any construed differences between the sexes, which has been particularly exploited in marketing.
The fast-paced, constantly changing world poses major challenges in our daily lives, and often puts our body and mind under strenuous loads. Aside from daily stress, an unhealthy lifestyle and other external influences can lead to a commonly occurring, yet rarely discussed skin problem. We are talking about skin fatigue.
In an increasingly complex world in which we are more and more connected, are expected to be reachable practically all the time, and are overloaded with a flood of information every day, the importance of Mindfulness is increasing in all areas of life. The hectic routine of modern society is often missing the vital moments of mindfulness and relaxation.
Sensitive skin is not uncommon, many people are affected by it and the causes are diverse. Depending on the survey, 40 to 50% of those questioned say they suffer from sensitive or delicate skin. The use of cleansing or cleaning products, sunlight, heat and cold, but also incorrect skin care, make these people aware of their sensitive skin. But what exactly is sensitive skin and why does it tend to overreact so quickly?