The cosmetic industry plays a vital part during the pandemic, delivering basic personal care and hygiene products, hand sanitizers, thus supporting our wellbeing. At the same time the current situation has made consumers rethink their opinions and needs with regards to care products.
Korean (K-Beauty), German (G-Beauty), and Australian brands have been all the rage in the U.S. in recent years. Consumers see them as reliable, compatible with the skin, and safe (or at least safer than others). They could even be the reason behind a trend that is already well established in the U.S. but has also been gaining popularity in Germany over the last year: Clean Beauty.
Skincare cosmetics, including organic and natural ones, have become one of the major parts of the entire cosmetic market. Consumers analyze symbols displayed on product labels, seeking confirmation that the cosmetic products they buy are organic or natural. This need is met by various certification organizations.
In cosmetics, like in phone technology, less is often more. A recent simplicity trend has been gaining popularity, and the ingredients in cosmetics are now going the way of buttons on smartphones. It started with claims of what the product does NOT contain, for example silicones and parabens in creams or aluminium salts in deodorants. Many people these days want simple, honest products.
Products containing CBD are currently a big trend. As more and more providers jump on the bandwagon, more and more CBD products are appearing on the market. CBD is currently found not only in cosmetics, but also in foods, dietary supplements, tobacco substitutes, pharmaceuticals, or even pure as a raw material for no specified use.