Korean (K-Beauty), German (G-Beauty), and Australian brands have been all the rage in the U.S. in recent years. Consumers see them as reliable, compatible with the skin, and safe (or at least safer than others). They could even be the reason behind a trend that is already well established in the U.S. but has also been gaining popularity in Germany over the last year: Clean Beauty.
Skincare cosmetics, including organic and natural ones, have become one of the major parts of the entire cosmetic market. Consumers analyze symbols displayed on product labels, seeking confirmation that the cosmetic products they buy are organic or natural. This need is met by various certification organizations.
In cosmetics, like in phone technology, less is often more. A recent simplicity trend has been gaining popularity, and the ingredients in cosmetics are now going the way of buttons on smartphones. It started with claims of what the product does NOT contain, for example silicones and parabens in creams or aluminium salts in deodorants. Many people these days want simple, honest products.
Products containing CBD are currently a big trend. As more and more providers jump on the bandwagon, more and more CBD products are appearing on the market. CBD is currently found not only in cosmetics, but also in foods, dietary supplements, tobacco substitutes, pharmaceuticals, or even pure as a raw material for no specified use.
Is age 50 when things start to go downhill? Absolutely not! The 50+ generation, now fondly referred to as “best-agers”, are adventurous and interested in all kinds of things. The “young old” are fit, flexible, and active. American scientists have even established that most people become happier over the years.