Der weltweite Wohlfühltrend ist einer der wichtigsten Impulsgeber des Körperpflegemarkts. Doch Wellness ist nicht nur ein Trend, der sich in fast allen Lebensbereichen widerspiegelt – Wellness ist eine Lebenseinstellung, die sowohl Körper als auch Seele nähren soll: Sich verwöhnen, Kräfte sammeln, die Batterien wieder neu aufladen, sich Zeit nehmen und die schönen Dinge des Lebens geniessen.
The eyes are the window to the soul – they reveal the mood, the vitality and even the age of the person to whom they belong. The skin around the eyes is particularly delicate, being around 4 times thinner than the rest of the facial skin.
Public perception and condemnation of plastic waste in oceans, rivers and nature has heightened dramatically in recent years. The origin of plastic wastes in nature is highly diverse, and not primarily attributable to cosmetics. Nevertheless, cosmetics are also under heavy scrutiny.
Beauty is no longer all about shape, colour, gender or age! With the emergence of new representations of beauty, brands need to evolve and develop their product ranges towards a representation more in line with the diversity of today's society, towards a plural and inclusive beauty. Let's explore this trend together!
Warming sunrays make us feel more comfortable and natural UV light is indispensable for the production of vitamin D. But light and the sun also have their downsides. If exposed to the sun for too long, the skin is put under enormous stress, becoming strained or even burnt, and our skin does not forget this stress – not one sunbeam, and definitely no sunburn! UV rays, especially UV-A, accelerate the aging of skin and are one of the main causes of skin cancer.
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