Video: Consumption Priorities in Times of Crisis

What impact does the pandemic have on the cosmetics industry? To what extent has the consumption behaviour of beauty consumers changed? Where do beauty consumers set their priorities and how can you as a manufacturer react to these changed needs and requirements?

Laura Roth (Business Development & Innovation, IMPAG AG) held an exciting lecture on "Consumption Priorities in Times of Crisis" at the digital event of the  Swiss SCC-

Based on various market examples, Laura Roth will give insights for cosmetics manufacturers and inspire new product developments and concepts.

Link to video on youtube (German)

Please do get in touch if you would like more information!