Alessandra Petit
Senior Product & Sales Manager
IMPAG AG
Guochao? Like a wave - the term describes the trend in China to return to traditional Chinese roots. With the younger generation comes a new national pride, and so Chinese cosmetic brands are gaining an ever larger share of the market.
At the same time, however, a generation with purchasing power is growing up that is very interested in foreign luxury goods. In this area, foreign brands such as those from France or Switzerland are still popular. There are still great opportunities for products "Made in Switzerland".
In our concept, we show what the Guochao trend means for cosmetic textures, formats and applications. Among other things, we present raw materials to cover the important trend towards sensorially appealing products.
Contact our team and ask for more information! Let us inspire you!
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