The market share of organic food in Switzerland is growing continuously. 2020 saw a turnover of 3.8 bn Swiss Francs (2019: 3.2 bn) and, with it, an increase in the share of organic products in the entire food industry from 10.3% to 10.8%.
Interest in organic products will continue to grow steadily in the Swiss consumer landscape. Experts anticipate the demand will grow further not only for popular organic products such as eggs, bread, and vegetables but also for more ready-made products and plant-based alternative products.
For ready-made products to be claimed as organic, they have to meet various strict requirements. Among other things, at least 95% of their ingredients must be of organic origin, which can be a challenge depending on the ingredient.
Colouring foodstuffs, however, ought to present no challenges: in response to the Europe-wide increase in demand for organic products, our partner Sensient Technologies has developed outstanding colouring foodstuffs in organic quality.
The colouring foodstuffs come from carefully selected plant sources and meet the strict requirements for an organic claim. The colourings are obtained from organically grown foods such as beetroot or carrot and then carefully processed.
This gentle processing protects the high quality pigments as they are being concentrated so that they ultimately shine in bright colours. The certified organic colouring foodstuffs also possess excellent stability and colour efficiency, which allows them to be used in many different applications.
The product range includes concentrates from beetroot, Aronia, and carrots, as well as mixtures of colourings that are suitable for developing plant-based meat alternatives.
The organic colouring foodstuffs are ideal for use in dairy and dairy-alternative products as well as drinks and baked goods.
Our food technologists will gladly support you in finding the right colouring foodstuff for your organic product.
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According to Mintel, consumers prefer colorful foods, but they also want easier to understand and shorter lists of ingredients. Colouring foods are versatile and increase customer preference for food.