Global Beauty: A climate-resilient approach

Location-specific skin care is inspiring the cosmetics industry by offering targeted solutions for specific environmental conditions.

Environmental factors

Unlike conventional skin care, which mainly addresses genetic or age-related skin needs, this approach focuses on external stressors such as UV radiation, humidity, pollution, and climate fluctuations. These environmental factors have a significant impact on skin health and can cause skin problems such as premature aging, dryness, and sensitivity.

Climate-adaptive skin care offers a dynamic way to protect and optimize skin health based on the individual environment and daily exposure to these elements.

What is driving the trend towards climate-conscious skincare?

Consumers are becoming increasingly aware of how their environment affects their skin and are looking for intelligent, customized solutions. Yet, adaptive skin care is about more than just location – it is about seamlessly integrating skin care into an individual’s lifestyle and environmental conditions.

Progress in biotechnology and personalized diagnosis make it possible to provide more targeted, responsive and
effective skin care. This movement aligns seamlessly with the general trends towards wellness and sustainability, combining science, nature, and personalization to provide skin care solutions that really work for today’s consumers.

Global Beauty welcomes diversity and recognizes the unique environmental factors that influence the skin’s health over the entire world. By adapting the skin care to different regions and lifestyles, the beauty industry is promoting a more inclusive, more effective, and more sustainable approach – one that truly does justice to the global nature of beauty.

IMPAG-Concept and climate-adaptive skin care formulations

The IMPAG laboratory has recognized these trends and, with its new Global Beauty concept, presents formulations and ingredients that have been developed for region-specific challenges. How would you like a Skin-Barrier-Strengthening CICA Sleeping Mask for urban folk exposed to high levels of air pollution? Or a moisturizing Gentle Cleansing Balm that is ideal for people living in cold, dry climates?

This global beauty trend also includes special natural ingredients that strengthen the connection between nature and science while promoting sustainability. 

We look forward to presenting these climate-adaptive skin care formulations and innovative ingredients to you!