Palm oil is once again coming under heavy criticism. The most widely used oil in the world, palm oil is present in all kinds of consumer products – from margarine to ready-made foods, candy, cosmetics, and detergents. But what makes palm oil so appealing for use in cosmetics? Should we be looking for alternatives to meet the ceaselessly growing global demand for oils, or is it enough to pay careful attention to the origin of the palm oil we use?
The premium cosmetics market is one of the top markets in Switzerland that remains relatively stable, even during an economic crisis. After all, being beautiful is in, and so is being in the luxury cosmetics sector. Complimentary to this, the desire for a healthy, eco-friendly and sustainable lifestyle is becoming increasingly important to everyone. The commercial demands for luxury in today’s society are also satisfied with ecological and ethical correctness.
As reported by Mintel, the increasing pressure to look beautiful while taking selfies is one of the forces driving the constant growth of value that the cosmetic industry has enjoyed over the last few years. This kind of photography focuses on areas of the face that require rigorous care and make up. Therefore, representatives of the „selfie generation” are in ceaseless pursuit of a flawless and artfully styled image that makes them selfie-ready at any moment.
Digitalization and technological revolutions are changing the structures of the cosmetics market and are breaking down the entry barriers for new market players. The demands and expectations of the networked consumers – namely to obtain fast, definite and visible results – are real challenges for brands. We take a look at the latest trends in “networked cosmetics” and “beauty tech”.
It has been known since the 19th century that an apple a day can truly work wonders (1). This is because apples have a high content of fibre, flavonoids and polyphenols, which help our body to combat oxidative stress and stimulate metabolism. Furthermore, they contain countless organic substances such as vitamins (C, A, B1, B2, B3, B6, E), minerals and trace elements that strengthen the immune system. That makes the apple a superfruit, and so one of the true superfoods.