The consumer these days finds himself in a dense jungle of seals of natural cosmetics. As of 2016/2017, we now also have ISO 16128 as an international standard in natural cosmetics. ISO 16128 increases transparency above all for the manufacturers of cosmetic products. To this day, there is still no legal definition of what the words “natural” or “biological” even signify in the context of cosmetics.
Sustainability has long since ceased to be a temporary trend. In times in which consumers are looking for natural formulations and demand a respectful approach to nature, this topic is becoming more and more important and is developing into a key differentiator for cosmetic brands.
Only a few years ago, veganism was seen as a niche and unconventional lifestyle. Today, more and more people are choosing a meatless diet, as well as consciously choosing natural cosmetics free from ingredients of animal origin. As a result, the vegan cosmetics market is dynamically developing.
Health risks, increased poverty, endangered species and sites... There are many examples of the effects of global warming. Modern consumers are increasingly aware of the environmental impact of their consumption, and are looking for ways to reduce their waste and consumption in all areas of their daily lives. Consumers are also becoming increasingly expectant of brands to show the same level of commitment towards eco-responsibility, and the demands are rising all the time.
Face masks of all kinds have grown into a new trend in the cosmetics industry and are enjoying ever-increasing popularity, especially thanks to ad featuring famous stars and countless social media campaigns. In this fast-paced world of today, face masks have become more and more appealing to modern consumers for their easy and pleasurable application.