Epigenetics is attracting more and more interest from cosmetic brands, and epigenetically active ingredients count among the major innovations of recent years. Epigenetics is the field of biology that attempts to explain the extent to which environmental factors can reversibly alter our genes. It is precisely this aspect that makes epigenetics interesting for the cosmetics industry. Cosmetics manufacturers see a potential in epigenetics to counteract cell aging.
Sustainability has long since become more than a temporary trend. Globally, we are seeing growing ecological awareness and, even in cosmetics, consumers are looking for natural formulations and demanding that producers treat nature with respect. The topic of sustainability is becoming an increasingly important one and is developing into a major differentiation point for cosmetic brands.
Palm oil is once again coming under heavy criticism. The most widely used oil in the world, palm oil is present in all kinds of consumer products – from margarine to ready-made foods, candy, cosmetics, and detergents. But what makes palm oil so appealing for use in cosmetics? Should we be looking for alternatives to meet the ceaselessly growing global demand for oils, or is it enough to pay careful attention to the origin of the palm oil we use?
The premium cosmetics market is one of the top markets in Switzerland that remains relatively stable, even during an economic crisis. After all, being beautiful is in, and so is being in the luxury cosmetics sector. Complimentary to this, the desire for a healthy, eco-friendly and sustainable lifestyle is becoming increasingly important to everyone. The commercial demands for luxury in today’s society are also satisfied with ecological and ethical correctness.
As reported by Mintel, the increasing pressure to look beautiful while taking selfies is one of the forces driving the constant growth of value that the cosmetic industry has enjoyed over the last few years. This kind of photography focuses on areas of the face that require rigorous care and make up. Therefore, representatives of the „selfie generation” are in ceaseless pursuit of a flawless and artfully styled image that makes them selfie-ready at any moment.