Sensitive skin is not uncommon, many people are affected by it and the causes are diverse. Depending on the survey, 40 to 50% of those questioned say they suffer from sensitive or delicate skin. The use of cleansing or cleaning products, sunlight, heat and cold, but also incorrect skin care, make these people aware of their sensitive skin. But what exactly is sensitive skin and why does it tend to overreact so quickly?
The pandemic has changed the buying behaviour as well as the needs and priorities of consumers. In the midst of this challenging situation for the personal care market, there is a light: Beauty VMS.
Once a taboo subject, feminine intimate care is getting easier to talk about and is also coming more into the focus of cosmetic brands. Women are becoming more attentive and open about matters of the “intimate area”, such as pelvic floor health and vaginal balance. Current products range from well-known intimate wash lotions and intimate deodorants to accessories for effective pelvic floor muscle training and anti-aging care. According to WGSN Beauty, the market is set to grow to a value of 33 billion euros by 2026.
The cosmetic industry plays a vital part during the pandemic, delivering basic personal care and hygiene products, hand sanitizers, thus supporting our wellbeing. At the same time the current situation has made consumers rethink their opinions and needs with regards to care products.
Korean (K-Beauty), German (G-Beauty), and Australian brands have been all the rage in the U.S. in recent years. Consumers see them as reliable, compatible with the skin, and safe (or at least safer than others). They could even be the reason behind a trend that is already well established in the U.S. but has also been gaining popularity in Germany over the last year: Clean Beauty.
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