Once a taboo subject, feminine intimate care is getting easier to talk about and is also coming more into the focus of cosmetic brands. Women are becoming more attentive and open about matters of the “intimate area”, such as pelvic floor health and vaginal balance. Current products range from well-known intimate wash lotions and intimate deodorants to accessories for effective pelvic floor muscle training and anti-aging care. According to WGSN Beauty, the market is set to grow to a value of 33 billion euros by 2026.
The cosmetic industry plays a vital part during the pandemic, delivering basic personal care and hygiene products, hand sanitizers, thus supporting our wellbeing. At the same time the current situation has made consumers rethink their opinions and needs with regards to care products.
Korean (K-Beauty), German (G-Beauty), and Australian brands have been all the rage in the U.S. in recent years. Consumers see them as reliable, compatible with the skin, and safe (or at least safer than others). They could even be the reason behind a trend that is already well established in the U.S. but has also been gaining popularity in Germany over the last year: Clean Beauty.
Products containing CBD are currently a big trend. As more and more providers jump on the bandwagon, more and more CBD products are appearing on the market. CBD is currently found not only in cosmetics, but also in foods, dietary supplements, tobacco substitutes, pharmaceuticals, or even pure as a raw material for no specified use.
Life is a constant state of change. We age and we mature. Our skin is also affected by this maturing process. At 20, it’s in top shape and the cells take about 28 days to regenerate. From the age of 30, this regeneration already takes considerably more time, at about 40 days.
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