Beauty is no longer all about shape, colour, gender or age! With the emergence of new representations of beauty, brands need to evolve and develop their product ranges towards a representation more in line with the diversity of today's society, towards a plural and inclusive beauty. Let's explore this trend together!
Warming sunrays make us feel more comfortable and natural UV light is indispensable for the production of vitamin D. But light and the sun also have their downsides. If exposed to the sun for too long, the skin is put under enormous stress, becoming strained or even burnt, and our skin does not forget this stress – not one sunbeam, and definitely no sunburn! UV rays, especially UV-A, accelerate the aging of skin and are one of the main causes of skin cancer.
A certain trend has been visible in the cosmetics market for some years now: knowledge in the fields of dermatology and cosmetics is starting to overlap into an ever widening grey area between pharmaceutical and cosmetic care products. Terms like dermocosmetics, dermaceuticals and cosmeceuticals reveal that cosmetics is pushing its way into the field of pharmaceuticals for more profound reasons than just complying with legal demands for proof of effectiveness. The transitions between care, prevention and healing are smooth, and many substances are being used as both cosmetically and dermatologically active ingredients.
The body is no longer taboo! Supported by the body positivity movement, the body has been elevated to an honourable position and a more holistic vision of beauty unfolds. Inspired by these new consumer aspirations, brands are gradually launched in this growing market.
1.7 – That is the calculated number of earths that would have been needed to meet the annual global demand for resources in 2017. Every year, the Global Footprint Network calculates the date by which humanity has exhausted nature’s budget for the year – this is the so-called “Earth Overshoot Day”, when we have used up all the resources that would have otherwise lasted us a whole year if we hadn’t consumed them faster than Earth can renew them.