Avalanche™ – white without titanium dioxide

We have application-specific options to colour your products white without TiO₂ according to your requirements. Our food technologists will be happy to assist you with the change.

Titanium dioxide is brilliant white and has a low reactivity. Achieving a brilliant white without the use of titanium dioxide has therefore always been a challenge. Most alternative solutions involve compromises and are only suitable for certain applications. 
However, the new ruling changes the underlying premise: EFSA re-evaluated titanium dioxide E 171 on the basis of current research and cannot rule out a harmful effect on health.  According to Article 2 of COMMISSION REGULATION (EU) 2022/63: "Until 7 August 2022, foods manufactured in accordance with the rules in force before 7 February 2022 may continue to be placed on the market. After that date they may remain on the market until their date of minimum durability or use-by date.". This will also be included in the European Parliament Regulation (EH) No 1333/2008. Switzerland will adopt this proposal.
Our partner Sensient Technologies has already several years of marketexperience with "Avalanche™" - "the new white".

The innovative Avalanche™ range is a comprehensive portfolio of various application-specific alternatives to titanium dioxide. 

The Avalanche™ range offers strong coverage and brightening effects. It is proven in a range of applications including confectionery, instant drinks, sauces and pet food.

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Our food technologists will be happy to help you identify the optimum product from the Avalanche™ range and prepare the ingredient list of your products for the upcoming legislation.

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