Functional Foods with a Kick – Versatile Caffeine Applications

Functional foods and beverages continue to gain relevance worldwide. The annual growth rate is estimated to be 7-8% until 2030, both globally and for Europe^{(1, 2)}. Functional ingredients, as well as indulgence and convenience, are important success factors for such products.

Caffeine – More than just coffee

Caffeine is a popular ingredient in functional foods and beverages. However, not all caffeine is the same; the different forms can be clearly distinguished in terms of taste and consumer acceptance. Caffeine has become an indispensable part of many people's daily lives. Whether for focus, performance, or simply as a pick-me-up, the demand for uncomplicated, modern caffeine solutions is constantly growing.

This report aims to present innovative applications and formats with caffeine and demonstrate how versatile and lifestyle-oriented caffeine is considered today.

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New Formats, New Possibilities

The demand for functional foods is increasing, partly due to the "Better for you" trend. Often, the sugar, salt, and fat content in these products is also reduced. In addition to coffee and energy drinks, there are many other innovative examples of how caffeine can be integrated into various foods:

• Chocolate: Peak Chocolate, Pocket Coffee, Alice Chocolate,
• Gummies: SUP, Smith & Sinclair’s Gummies,
• Ice Cream: Beam, 
• Strips (dissolve on the tongue): Primestip,
• Breath refresher: PZAZ,
• Sniff: Sniffup,
• Drinks: Greenhouse (Cascara), Virtue Clean Energy (Mate), Perfect ted Healthy Energy (Matcha) any many more!