In cosmetics, like in phone technology, less is often more. A recent simplicity trend has been gaining popularity, and the ingredients in cosmetics are now going the way of buttons on smartphones. It started with claims of what the product does NOT contain, for example silicones and parabens in creams or aluminium salts in deodorants. Many people these days want simple, honest products.
Is age 50 when things start to go downhill? Absolutely not! The 50+ generation, now fondly referred to as “best-agers”, are adventurous and interested in all kinds of things. The “young old” are fit, flexible, and active. American scientists have even established that most people become happier over the years.
At 30, you start to realize you are no longer 20. It’s not just that weekend parties leave us tired until Wednesday; the face starts to show wrinkles and its youthful freshness starts to fade. Even with a healthy and stress-free lifestyle, by the mid-30s at the latest, no one can avoid the signs of skin aging.
Life is a constant state of change. We age and we mature. Our skin is also affected by this maturing process. At 20, it’s in top shape and the cells take about 28 days to regenerate. From the age of 30, this regeneration already takes considerably more time, at about 40 days.
Epigenetics is attracting more and more interest from cosmetic brands, and epigenetically active ingredients count among the major innovations of recent years. Epigenetics is the field of biology that attempts to explain the extent to which environmental factors can reversibly alter our genes. It is precisely this aspect that makes epigenetics interesting for the cosmetics industry. Cosmetics manufacturers see a potential in epigenetics to counteract cell aging.