A certain trend has been visible in the cosmetics market for some years now: knowledge in the fields of dermatology and cosmetics is starting to overlap into an ever widening grey area between pharmaceutical and cosmetic care products. Terms like dermocosmetics, dermaceuticals and cosmeceuticals reveal that cosmetics is pushing its way into the field of pharmaceuticals for more profound reasons than just complying with legal demands for proof of effectiveness. The transitions between care, prevention and healing are smooth, and many substances are being used as both cosmetically and dermatologically active ingredients.
The body is no longer taboo! Supported by the body positivity movement, the body has been elevated to an honourable position and a more holistic vision of beauty unfolds. Inspired by these new consumer aspirations, brands are gradually launched in this growing market.
“Urban Aging Defence Serum”, “City Defence Crème”, “UV Plus Anti-Pollution Day Cream”…. Such claims on newly introduced care products show that the cosmetics industry is responding to the increasing level of air pollution and its negative impact on skin.
Korea is considered the forerunner of the beauty industry. Thorough face and body care is an integral part of many women’s and, increasingly, men’s daily lives. A uniform complexion with perfect, taut skin is a core beauty ideal in Korea and cosmetics are therefore abundant in the country. What are the factors behind the success of K-Beauty?
As we observe the cosmetics market, we can’t fail to notice Korea and its strong influence on the beauty industry. The presence of Korean care products is revolutionizing our European beauty market. Why is K-Beauty so successful and how can you, the cosmetics producer, use this trend as inspiration for developing new products? Let us venture eastward together and discover the universe of Korean cosmetics.