The cosmetic industry plays a vital part during the pandemic, delivering basic personal care and hygiene products, hand sanitizers, thus supporting our wellbeing. At the same time the current situation has made consumers rethink their opinions and needs with regards to care products.
Korean (K-Beauty), German (G-Beauty), and Australian brands have been all the rage in the U.S. in recent years. Consumers see them as reliable, compatible with the skin, and safe (or at least safer than others). They could even be the reason behind a trend that is already well established in the U.S. but has also been gaining popularity in Germany over the last year: Clean Beauty.
In cosmetics, like in phone technology, less is often more. A recent simplicity trend has been gaining popularity, and the ingredients in cosmetics are now going the way of buttons on smartphones. It started with claims of what the product does NOT contain, for example silicones and parabens in creams or aluminium salts in deodorants. Many people these days want simple, honest products.
Is age 50 when things start to go downhill? Absolutely not! The 50+ generation, now fondly referred to as “best-agers”, are adventurous and interested in all kinds of things. The “young old” are fit, flexible, and active. American scientists have even established that most people become happier over the years.
At 30, you start to realize you are no longer 20. It’s not just that weekend parties leave us tired until Wednesday; the face starts to show wrinkles and its youthful freshness starts to fade. Even with a healthy and stress-free lifestyle, by the mid-30s at the latest, no one can avoid the signs of skin aging.
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