In an increasingly complex world in which we are more and more connected, are expected to be reachable practically all the time, and are overloaded with a flood of information every day, the importance of Mindfulness is increasing in all areas of life. The hectic routine of modern society is often missing the vital moments of mindfulness and relaxation.
Sensitive skin is not uncommon, many people are affected by it and the causes are diverse. Depending on the survey, 40 to 50% of those questioned say they suffer from sensitive or delicate skin. The use of cleansing or cleaning products, sunlight, heat and cold, but also incorrect skin care, make these people aware of their sensitive skin. But what exactly is sensitive skin and why does it tend to overreact so quickly?
Sometimes, tension and stress literally get under our skin. Elevated stress levels can make our skin look worse because there is a sensitive relationship between the skin and health.
The pandemic has changed the buying behaviour as well as the needs and priorities of consumers. In the midst of this challenging situation for the personal care market, there is a light: Beauty VMS.
Once a taboo subject, feminine intimate care is getting easier to talk about and is also coming more into the focus of cosmetic brands. Women are becoming more attentive and open about matters of the “intimate area”, such as pelvic floor health and vaginal balance. Current products range from well-known intimate wash lotions and intimate deodorants to accessories for effective pelvic floor muscle training and anti-aging care. According to WGSN Beauty, the market is set to grow to a value of 33 billion euros by 2026.
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