The symbiotic relationship between bacteria and humans has been a subject of intense discussion for many years now. Scientists have long been investigating in medical studies how the microorganisms living in and on the human body affect our health. They influence our digestion, for example, but they also influence the function and appearance of our skin, making the bacterial skin flora a subject of great interest in itself.
“Exclusivity, quality, reliability, seriousness and international recognition” – the entire world associates these positive values with Switzerland. Swissness is a big trend and many cosmetics manufacturers use this designation of origin as a sustainable positioning and profiling strategy on the intensely competitive world markets. But what has to be considered when labelling a product with a symbol that refers to Switzerland?
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