Blog

27

Jun

Digitalization and technological revolutions are changing the structures of the cosmetics market and are breaking down the entry barriers for new market players. The demands and expectations of the networked consumers – namely to obtain fast, definite and visible results – are real challenges for brands. We take a look at the latest trends in “networked cosmetics” and “beauty tech”.

7

Jun

It has been known since the 19th century that an apple a day can truly work wonders (1). This is because apples have a high content of fibre, flavonoids and polyphenols, which help our body to combat oxidative stress and stimulate metabolism. Furthermore, they contain countless organic substances such as vitamins (C, A, B1, B2, B3, B6, E), minerals and trace elements that strengthen the immune system. That makes the apple a superfruit, and so one of the true superfoods.

28

Mar

Only a few years ago, veganism was seen as a niche and unconventional lifestyle. Today, more and more people are choosing a meatless diet, as well as consciously choosing natural cosmetics free from ingredients of animal origin. As a result, the vegan cosmetics market is dynamically developing.

19

Feb

Face masks of all kinds have grown into a new trend in the cosmetics industry and are enjoying ever-increasing popularity, especially thanks to ad featuring famous stars and countless social media campaigns. In this fast-paced world of today, face masks have become more and more appealing to modern consumers for their easy and pleasurable application.

24

Jan

Treating specific hair and scalp problems with precisely defined symptoms requires special hair care applications. Through careful selection of ingredients and actives, solutions can be found for all hair problems. Whether your application is for alleviating an irritated or itchy scalp, for preventing hair-loss, for anti-aging or anti-dandruff care, or for protecting coloured hair – our extensive product range offers the right ingredients for you.